Partner Price Monitoring & Intelligent Market Ratings

Challenge: customer research showed that there was an opportunity to gain user trust and improve site engagement by providing more detailed information regarding transparent pricing and terms.

Solution: coordinated with web developers and data analysts to automate partner price-monitoring through the use of web scrapers to improve data accuracy & user experience through pricing transparency. Initiated platform-wide audit and price-monitoring database to establish a market-based rating system.

Results: 300% increase in user engagement, a 25% increase in conversion, 12+ point improvement to NPS.

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