Product Highlights & Local Expert Opinions

Challenge: with complex housing products, pricing, and terms to understand customers reported a desire for an at-a-glance description they could understand and rely on.

Solution: interview users to understand information prioritization and needs while leveraging in-market partners to gather data and information necessary to provide users with more succinct and personalized product descriptions.

Results: most engaged with a feature on the product description page, average session duration increased by 30%.

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