Resume
Professional Summary
As someone whose strengths lie in futurism, ideation, input, command, and competition—I am uniquely positioned to develop and execute the marketing strategy that will support and push your organization in its rapid growth and long-term goals.
Having over 6 years of experience with metrics-driven Growth-Marketing and Branding, and a strong history of cross-functional collaboration and data-driven decision making—I am able to create simplified processes and drive compelling user engagement through experiential activations and customer-focused product improvements. In this time, I have built and operated large scale growth-marketing programs, which helped grow multi-million-dollar businesses.
I am passionate about developing well-rounded teams to exceed both qualitative and quantitative metrics and goals. Additionally, I am well-versed in communicating and collaborating with leadership as a trusted product-partner.
Skills
Product Marketing Writing Project Management Branding
Market Intelligence Sales Enablement Research User Experience
Creative Initiatives Positioning & Messaging Product Launch Support Go-to-market Planning Data Analysis Pricing Strategy Content
Work Experience
2020-Present
Product Marketing & Branding Consultant - Foreword Solutions
Foreword Solutions is a product marketing and branding agency personally founded in response to the 2020 global pandemic. Our goal is to provide small and medium-sized businesses the tools and resources they need to effectively engage with customers in an ever-evolving landscape.
2018-2020
Product & Growth Marketing - LoftSmart
LoftSmart is a startup valued at $50 million which provides renters and property managers with an online marketplace for housing.
2017-2018
Business Development - Staples Business Advantage
Staples Business Advantage is a B2B-focused extension, of its Fortune 500 office retail parent company, providing businesses of all sizes with individualized supply programs and enterprise-level services.
2015-2017
Regional Marketing & Sales Management - The Collier Companies
The Collier Companies is the second largest privately-owned multi-family housing owner and operator in the United States.
Education & Certifications
2010-2019
Florida State University
Bachelor of Science - International Affairs, Emergency Management & Homeland Security
2018-2022
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.
2017-Present
FEMA - Professional Development Series
The Professional Development Series includes seven Emergency Management Institute independent study courses that provide a well-rounded set of fundamentals for those in the emergency management profession.
Interests
Blue Ridge Bull Terrier Club, Inc. (BRBTC)
BRBTC is a non-profit 501c3 organization that is dedicated to placing unwanted, abused, or abandoned Bull Terriers into permanent new homes. I currently with coordinators and volunteers to rescue, transport, and fundraise for the well-being of bull terriers throughout the United States.
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150+ animals rescued, transported, and placed in loving homes.
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Over 1,500 miles logged during transport.
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Upwards of $80,000 raised annually.
CrossFit Games Open - 2019
The CrossFit Open is an opportunity for CrossFit affiliates and aspiring athletes to come together to celebrate community and challenge themselves in a test of fitness.
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Prior to competing, underwent 12-months of training to improve my health, transform my body, and lose 70+ pounds.
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Placed 100124th world-wide, still felt like a winner.