Resume

Professional Summary

As someone whose strengths lie in futurism, ideation, input, command, and competition—I am uniquely positioned to develop and execute the marketing strategy that will support and push your organization in its rapid growth and long-term goals. 

Having over 6 years of experience with metrics-driven Growth-Marketing and Branding, and a strong history of cross-functional collaboration and data-driven decision making—I am able to create simplified processes and drive compelling user engagement through experiential activations and customer-focused product improvements. In this time, I have built and operated large scale growth-marketing programs, which helped grow multi-million-dollar businesses. 

I am passionate about developing well-rounded teams to exceed both qualitative and quantitative metrics and goals. Additionally, I am well-versed in communicating and collaborating with leadership as a trusted product-partner. 

Skills

Product Marketing  Writing     Project Management    Branding 
Market Intelligence    Sales Enablement    Research    User Experience 

Creative Initiatives      Positioning & Messaging    Product Launch Support   Go-to-market Planning    Data Analysis    Pricing Strategy    Content 

Work Experience

2020-Present

Product Marketing & Branding Consultant - Foreword Solutions

Foreword Solutions is a product marketing and branding agency personally founded in response to the 2020 global pandemic. Our goal is to provide small and medium-sized businesses the tools and resources they need to effectively engage with customers in an ever-evolving landscape.

2018-2020

Product & Growth Marketing - LoftSmart

LoftSmart is a startup valued at $50 million which provides renters and property managers with an online marketplace for housing.

2017-2018

Business Development - Staples Business Advantage

Staples Business Advantage is a B2B-focused extension, of its Fortune 500 office retail parent company, providing businesses of all sizes with individualized supply programs and enterprise-level services.

2015-2017

Regional Marketing & Sales Management - The Collier Companies

The Collier Companies is the second largest privately-owned multi-family housing owner and operator in the United States.

Education & Certifications

2010-2019

Florida State University

Bachelor of Science - International Affairs, Emergency Management & Homeland Security

2018-2022

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.

2017-Present

FEMA - Professional Development Series

The Professional Development Series includes seven Emergency Management Institute independent study courses that provide a well-rounded set of fundamentals for those in the emergency management profession.

Interests

Blue Ridge Bull Terrier Club, Inc. (BRBTC)

BRBTC is a non-profit 501c3 organization that is dedicated to placing unwanted, abused, or abandoned Bull Terriers into permanent new homes. I currently with coordinators and volunteers to rescue, transport, and fundraise for the well-being of bull terriers throughout the United States.

• 150+ animals rescued, transported, and placed in loving homes. 

• Over 1,500 miles logged during transport. 

• Upwards of $80,000 raised annually.